04 November 2008

MOVEMBER



Movember (the month formerly known as November) is an annual charity event held during November. At the start of Movember guys register with a clean shaven face. The Movember participants, known as Mo Bros, have the remainder of the month to grow and groom their Mo, raising money along the way to benefit men's health - specifically prostate cancer and male depression. Movember culminates at the end of the month at official Gala Partés, Mo-Office and Mo-Town parties where Tom Selleck and Borat look-a-likes battle it out for their chance to be the Man of Movember. While growing a Mo is left to the guys, Mo Sistas (ladies who support their guys or just love Mo's!) form an important part of Movember by recruiting Mo Bros, helping to raise funds and attending the highly anticipated Gala Partés. But it' s not all fun and games, so why the extreme behavior? Which ever way we look at it, men are far less healthy than women. The average life expectancy for men is five years less than for women.

The obvious question is why?
Men lack awareness about the very real health issues they face. There is an attitude that they have to be tough - "a real man" - and are reluctant to see a doctor about an illness or go for regular medical checks. Movember aims to change these attitudes and make men's health fun by putting the Mo back on the face of fashion and in the process raise some serious funds for key men's health issues, including: Prostate Cancer: because every year 2,900 Australian men die from prostate cancer and over 18,000 men will be diagnosed with prostate cancer.

Depression in Men: because one in six men experience
depression at any given time but most don't seek help.

The objective of Movember is to improve the state of men's health.
Movember achieves its objective by:

1. Generating awareness surrounding men's health issues,
specifically prostate cancer and depression in men.

2. Raising funds for the Prostate Cancer Foundation of Australia and beyondblue: the national depression initiative so they may better achieve their goals and improve the state of men's health.

3. Changing the way men think about, discuss and treat their own health issues.



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